Industry Leaders Voice Their Values at 2024 Federated Insurance® Advisory Council

Front row, left to right: Nick Lower, Mark Bernhard, Brett Hanson, Jeff Fetters, Khadija Head, Kristine Cox, Blaine Bingham
Second row, left to right: Becky Rauen, Melissa Bradley, Joel Long, Audrey Shearin, John Oncken, Steve Clark, John Gehan
Third row, left to right: Bob Krecji, Chad Kramer, Tim Whicker, Randy VanderPloeg, Michael Townsend, Tim Capps, Bobby Sellers, Dave Szymanski

This year, 17 business leaders, representing 13 industries and 15 states, gathered in Scottsdale, Arizona, on February 22-24, 2024, to participate in the 35th annual Federated Insurance Advisory Council. 

During this two-day session, Council members shared their thoughts on the value of choice; specifically, the value of being an employer of choice for key employees and business of choice for clients. Conversation focused on:

• How and why attendees should strive to be the “top choice” for clients and employees
• Benefits of a risk management culture
• Client expectations and customer service needs to differentiate from the competition
• Industry changes, generational shifts, and hiring standards
• Employee onboarding and retention strategy
• Business succession and planning for the next generation
• Risk management practices and value-added offerings to minimize losses

During their discussions, Advisory Council members shared insights and feedback on best practices for challenges they may face in the coming year. They noted that support from Federated Insurance risk management resources, as well as relationships with their association, is essential in gaining an edge to be a “top choice” in their industries. 

“Our Advisory Council strengthens the value Federated delivers to businesses across the nation,” said Federated Insurance Chairman Jeff Fetters. “We are tremendously grateful to these leaders for sharing their industry insight, as their feedback helps us continue protecting all clients from the evolving risks threatening their success.” 
 

About Federated Insurance

Founded in 1904, Federated Mutual Insurance Company is a national insurance and risk management organization that serves the property, casualty, and life insurance needs of clients in select industries. The organization has more than 500 recommendations from state, regional, and national associations and buying groups and is rated A+ (Superior) by industry analyst A.M. Best^®. 

At Federated Insurance, It’s Our Business to Protect Yours.^®