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Federated Insurance Sponsors KARE 11 #eyesup Distracted Driver Campaign

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Federated Insurance is the exclusive sponsor of NBC® television affiliate KARE 11‘s #eyesUP campaign. This distracted driving awareness campaign launched on April 11 with a kick-off rally at Chanhassen High School. Students across Minnesota heard a powerful message from a father who lost his daughter, a senior in high school, because of distracted driving.

View the rally highlights.

To view the entire 52-minute program, go to http://www.kare11.com/features/eyesup.

On the first day alone, nearly 1,000 people took the pledge to end distracted driving. The #eyesUP campaign runs now through September 24.

 

“What we are witnessing on America’s roads is unpresented. It’s an epidemic that is threatening the lives and wellbeing of the families in our communities. I’m talking about distracted driving.

At Federated Insurance, we have a unique view of this problem and what we’re seeing is nothing short of alarming. Cheaper gas and more technology has led to more accidents.

But the problem is bigger, much bigger, than just cars and money!

It’s the families that have a mom or dad go out to work one day never to return.
It’s the devastation that occurs when a violent crash forever changes the trajectory of a family.”

   

Jeff Fetters, Chairman, President & CEO of Federated Insurance


At Federated, we believe our value is measured by the success of our clients– and that is when their most valued assets, their employees–make it home safe. To learn more about Federated’s training materials, see Insurance Resources.

View one of our Federated commercials currently seen on KARE 11.

All of us at Federated Insurance want you to make it home safe today. It’s our Business to Protect Yours®.